Wizards of Upper East Side?!


Sure sounds like it!

Gossip Girl meets Bewitched?! I’m just as amazed! Read on:

ABC has made a date with the Devil.

The network has ordered the pilot of 666 Park Avenue, a drama from Alloy Entertainment, the producers of The Vampire Diaries, The Secret Circle and Gossip Girl.

From Warner Bros. Television and Alloy, 666 Park Avenue is based on the book series by Gabriella Pierce. Like the books, the drama centers on an innocent couple from the Midwest that moves to New York and gets hired to be resident managers of a building on the Upper East Side. There, unbeknownst to the couple, the residents have all unwittingly made deals with the Devil to have their deepest needs, ambitions and desires fulfilled.

David Wilcox¬†is attached to adapt the project and executive produce alongside Alloy’s¬†Leslie Morgenstein¬†and¬†Gina Girolamo.¬†The project marks a reunion of sorts for ABC entertainment chief ¬†Paul Lee¬†and Alloy executives, who worked together when Lee was at ABC Family.¬†ABC chief Paul Lee previously worked with Alloy at ABC Family where he developed and greenlighted the Alloy/WBTV-produced hit¬†Pretty Little Liars.

Wilcox most recently served as a co-executive producer for FOX’s Fringe. He previously held the same position on ABC’s Life On Mars and NBC’s Law & Order. This is the second ABC drama pilot set at a New York residential building after Shonda Rhimes, Gilded Lillys.

666 Park¬†joins a growing network of teen¬†favored¬†Alloy dramas that include ABC Family‘s¬†The Nine Lives of Chloe King, Pretty Little Liars¬†and¬†The Lying Game.¬†It one of the four dramas ordered to pilot at the network this season, joining¬†Shonda Rhimes‘ period hotel piece¬†Gilded Lillys.

Hmm…. I wonder what if we had a Gossip Girl at Hogwarts?! Food for thought!